Adam Davis Fernsby is a British journalist and board game expert. With a background in cultural journalism and game design, he has built his career at the intersection of media & entertainment
Specialized coverage across emerging technologies and digital innovation
Explores tabletop games as cultural and social artifacts, analyzing how play reflects human identity, cooperation, and storytelling. Focused on connecting journalism with the anthropology of modern gaming culture.
Studies and deconstructs game systems and mechanics—from Eurogames to narrative-driven hybrids—examining balance, player agency, and innovative rule structures in contemporary board game design.
Researches and documents the evolution of the global board game industry, covering publishing models, crowdfunding ecosystems, market data, and emerging patterns in player engagement.
Specializes in the design and critique of narrative frameworks that drive immersion and emotional investment in games, including cooperative campaigns, branching stories, and hybrid analog-digital experiences.
Produces high-quality journalistic and editorial content on entertainment, design, and technology. Bridges analytical writing with accessible storytelling to engage both academic and general audiences.
Produces interpretive and investigative writing that bridges entertainment, design, and technology — blending rigorous analysis with narrative depth.
Experience across leading organizations
Dicebreaker
Writes analytical features and interviews about board game culture, design trends, and industry evolution. Leads editorial projects connecting journalism and game design.
Playiro Studios
Developed research-based content on board game mechanics and user experience. Consulted on narrative systems and creative direction for tabletop projects.
Latest insights and featured work
A deep exploration of how board games evolved from ancient traditions to digital hybrids, reflecting creativity, culture, and connection.
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L'intervista esclusiva ad Adam Davis Fernsby, il giornalista londinese che ha trasformato la passione per i giochi da tavolo in una missione cultural
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Ein gewöhnlicher Journalist? Nein, das ist Adam Davis Fernsby keineswegs, denn typische Themen wie Politik, Wirtschaft oder aktuelle Skandale interess
Read more →Testimonials from colleagues and clients
"Adam combines academic rigor with creative insight. His research and journalism illuminate how games shape modern culture and collective imagination. "
"Working with Adam has been a pleasure — his articles bring depth, clarity, and passion to game journalism. He bridges the gap between play and cultural critique. "
"Adam’s analytical approach to design and storytelling consistently elevates our projects. His understanding of player psychology is second to none. "
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